Bet365 redesigns bingo site ahead of advertising push

Stoke-based operator bet365 has unveiled a redesigned version of its bingo site in preparation for a new multi-channel advertising push to launch this week.

The new look website went live last Tuesday (14 October) ahead of the new ad campaign which was debuted on TV and online yesterday evening (21 October) and will air over the next few months.

Bet365 Bingo has been overhauled to simplify site navigation as well as the reintroduction and redesigned version of the bingo lobby with an additional separate tab for slots games.

According to the firm, bingo remains a key part of its gaming strategy and that the new redesign and advertising push demonstrated its commitment to growing the vertical.

The news comes after net revenue from bet365’s bingo business increased by over 8% year-on-year for the 12 months ended 31 March 2014 while overall gaming revenue grew by 17% during the period.

The company’s annual operating profits soared 81% to £320m from total group revenues of £1.28bn, an increase of 38% on the previous year, following strong growth in mobile and in-play.

Bet365 recently announced plans to relocate its international online gambling operations to the company’s Waterport Place offices in Gibraltar, which will now act as its new licensing hub, following a review of its corporate structure.