Betclic sets 75% regulated revenue target
Group CEO Isabelle Andrès aims for 75% of GGR coming from sustainable markets within two years as operator plots international expansion
Betclic Everest Group is ramping-up its regulated market strategy with the firm looking to derive three-quarters of its revenues from regulated markets within two years, according to its CEO Isabelle Andrès.
In an interview with eGaming Review, Andrès said the target was dependent on how the European regulatory picture develops but the company was currently in the process of applying for a number of new licences.
“Our strategy depends on how fast the regulation comes but whether we are pre-regulation or post-regulation, it’s definitely the aim of the group to be a major regulated European operator,” Andres said.
“We’re going to stick with this strategy and in the next two years we hope to see 75% of our GGR coming from regulated markets, although the pace of regulation isn’t under our control,” she added.
The group has licences in Gibraltar, France and Italy, and is currently awaiting approval for its provisional licence from the Great Britain Gambling Commission while its bet-at-home subsidiary was among 20 operators to be granted a provisional Germany sports betting licence.
Andrès also revealed that casino would now be the company’s next focus after pledging to invest more resources into its Monte Carlo brand which she claims is currently being underutilised.
Betclic recently hired former Mr Green chief marketing officer Henrik Svensson as senior consultant and director of international markets to lead its casino expansion into markets such as the Nordics.
“The history of the group is in sports, not casino, so we were lacking a little bit of casino knowledge in the company to be able to successfully launch a brand like Monte Carlo Casino,” she said.
“This is why I wanted to add Henrik to my organisation, and also in the areas where we are not particularly big like the Nordics market.
“Expekt was big in the Nordics five years ago, but not anymore, although I’m sure that the brand still has value there and it’s something I suspect Henrik will help us to develop again,” Andrès added.