Betway backs Bingo launch with latest ad campaign
New Betway Stories advert will air tomorrow and promote the recent launch of Betway Bingo
Betway is to unveil its new ad campaign later this week to push the newly launched Betway Bingo.
The 30-second TV ad ‘Lucy’ is the latest in a series of adverts to be released in partnership with creative agency Above+Beyond and forms part of its ‘Betway Stories’ campaign.
eGaming Review previously reported Betway had been planning to launch a Bingo vertical during the summer and last week’s release sees it join Betway’s Sports, Vegas, Casino and Poker products.
“The launch of Betway Bingo completes our line-up of first class gaming products,” Anthony Werkman, head of marketing at Betway, said.
“This latest launch allows us to connect with another key gaming demographic who have been keen to see Bingo added to our established line up of existing gaming options,” he added.
The operator is also set to launch its final advert ‘Dan’ to promote its Betway Casino and will complete Betway’s recent campaign to promote the company’s new visual identity, which was overseen by design studios Mucho and The Brand Conspiracy.
The operator has ramped up its marketing of late, nostably with May’s sponsorship the WBA and IBF super-middleweight world title rematch between Carl Froch and George Groves at Wembley Stadium.
Betway also sponsored the PDC Premier League Darts and the Sky Sports-screened Fish ‘O’ Mania in recent months.
Read our Q&A with Betway executive director Bob Dutnall here