Ladbrokes Mexico suffers regulatory delays
Sportium.mx put back until late summer after regulatory issues prevent bookmaker from launching before the World Cup
Regulatory issues are set to prevent Ladbrokes from launching an online sports betting offering in Mexico before this week’s football World Cup.
The operator had previously revealed its intention to launch its Latin America-facing Sportium brand in the country prior to the tournament, and in March insisted that it remained on track to do so.
However a Ladbrokes spokesperson confirmed the delay to eGaming Review, but noted that the issues were “not a big problem”.
Ladbrokes now intends to launch the offering using the domain sportium.mx later this summer, coinciding with the start of the 2014 NFL season which kicks off on 4 September.
The launch would see Mexico become the latest in a raft of new markets for the operator after having launched Sportium in Spain in December last year.
In addition, Ladbrokes’ Belgium-facing business went live earlier this year while the operator also entered the Australian market in September 2013, most recently acquiring its second operator in the country with its AU$22m purchase of Betstar in April.