Claremont fulfils online ambition with Daily Sport deal
After withdrawing from the retail coin-slot market last summer, Claremont Automatics has re-launched as an online casino business
Former coin-slot operator Claremont Automatics is to complete its transformation into a B2C and B2B online casino operator next week after tying up a white-label agreement with UK online adult publication Daily Sport, eGaming Review can reveal.
Dailysportcasino.com will be released into the UK market on Monday as part of a deal which has seen Claremont supply the media outlet with a tailored HTML5 multi-platform casino.
The site will act as Daily Sport‘s proprietary casino platform and will run alongside the publication’s existing mobile casino deal with mFortune.
The deal marks a complete turnaround for Claremont who last year closed down its retail coin-slot business in order to move into the online market, something it had considered for a few years.
The strategic change of direction saw the company slim down its in-house team from around 70 to ten and gain its remote licences from the UK Gambling Commission last August.
According to CEO Charles Butler, Claremont aims to be “an uber bespoke creator of sites and content”, with bespoke games created through outsourcing deals held with UK-based partners.
Last month the company launched its B2C site Claremonts.com with ten games while a further dozen titles are said to be under development.
“We launched Claremonts.com a few weeks ago really as a shop window for what we could do and Daily Sport will be launching next week to show another side of the spectrum,” Butler said.
“We are also talking to some really big names worldwide with a view to launching highly customised sites for them from our platform so watch this space during 2014,” he added.
Originally a newspaper, Daily Sport was launched in 1991 but went bust in 2011 before being bought out and launched as an online only portal by current owner Grant Miller.