Ladbrokes deploys SafeCharge payments services
Operator now offers one-click deposits following deal with payments provider majority-owned by Teddy Sagi
Ladbrokes today revealed a raft of new payment services after entering into an agreement with recently floated payments provider SafeCharge.
The operator has incorporated SafeCharge’s full-suite of payment options such as one-click deposits, payment optimisation and its payment card industry (PCI) compliance solution.
According to Ladbrokes, the selection of SafeCharge, which is majority-owned by Playtech founder Teddy Sagi, will help reduce the regulatory burden associated with the storage of customer data.
“Our collaboration with SafeCharge helps us to improve customers’ experience during the deposit journey with a significant relief to our regulation requirements cost and effort,” James Bunn, Ladbrokes digital finance director, said.
The transition to SafeCharge comes in addition to the operator’s migration to Playtech’s single wallet solution last month and completes an overhaul of Ladbrokes’ payments services.
“Being chosen by Ladbrokes is yet another achievement for SafeCharge and demonstrates its trust in our superior technology and services,” David Avgi, SafeCharge CEO, commented.
The Ladbrokes deal was the first since the SafeCharge’s recent IPO with the operator joining Gala Coral and NetBet on SafeCharge’s client roster.
Sagi raised more than £300m after he floated SafeCharge on London’s Alternative Investment Market earlier this year, a move which saw his stake in the company reduced from 90% to 63%.
The entrepreneur still holds around a 25% stake holding in Playtech with today’s deal strengthening Ladbrokes’ association to the software supplier following its recent migration to Playtech’s gaming software and back-end IMS system.