888 integrates Joy of Bingo into Uffiliates
Operator unites all bingo brands into single programme following technology upgrade
888 is in the process of migrating its entire portfolio of bingo brands into one in-house affiliate network, eGaming Review has learned.
The operator’s bingo brands are currently split between its Joy of Bingo and Uffliates platforms however, following investment into the latter, the operator will now promote its eight bingo brands entirely through the Uffiliates programme.
eGR understands that while new deals are now going through Uffiliates, existing deals will remain with Joy of Bingo until completion of a testing phase.
According to an email seen by eGR, which was sent to affiliates of the operator, 888 claims the move will provide a “seamless experience” on the platform.
“We have been working hard behind the scenes to adapt the 888 affiliate platform and unite all our bingo brands into this network,” the email said.
“We are [also] introducing several new exciting features to make the 888 affiliate platform one that is state of the art during the course of 2014,” it added.
The upgraded Uffiliates platform is said to provide affiliate businesses with greater transparency, with more performance data available and a new mobile app also in development.
The 888-powered Joy of Bingo currently has seven bingo brands in its network including 888Ladies, Big Brother Bingo, Tasty Bingo and Wink Bingo.