Ladbrokes adds Williams Interactive slot content
Operator to integrate William's remote game server into its Ladbrokes.com site by the end of Q2
Williams Interactive has signed a deal with Ladbrokes to supply the operator with a full suite of online slot games.
Ladbrokes will integrate Williams’ remote game server into its Ladbrokes.com site, giving it access to a library of popular games including The Wizard of Oz, Ruby Slippers, and Zeus.
The games will be available on desktop and mobile, with the integration expected to be complete by the end of Q2 2014.
“Expanding the reach of our deep catalogue of unique and innovative slot themes and game engines with one of the UK’s leading betting and gaming enterprises is another exciting step for Williams Interactive,” said Jordan Levin, managing director of Williams Interactive.
“We believe that Ladbrokes players, who already enjoy our themes from our portfolio in Ladbrokes retail locations, will enjoy the omni-channel access this relationship provides them to our library of player-favourite slots at retail shops, from home, and on the go,” he added.
The deal will hopefully be a boost to Ladbrokes online business after the company reported in February that digital profits had plummeted 74% after a “challenging” year.
“We’re thrilled to provide the catalogue of Williams Interactive slot themes to our players later this year,” said Richard Pool, head of product for Ladbrokes digital.
“The expanded access to themes already popular in our betting shops is an exciting opportunity to extend enjoyment of those themes for our players online and on their mobile devices,” he added.
The deal is the second to be revealed by Williams Interactive this week, after it announced it would be supplying Gamesys with slot games for its online platform in New Jersey.