Bet365 first to team up with Odobo
Stoke-based operator signs deal to take a number of new games from Odobo's HTML5 platform
Bet365 has become Odobo’s inaugural partner after agreeing to integrate a number of games offered through Odobo’s HTML5 B2B ‘app store’.
The Stoke-based operator has already gone live with two new game titles, The Legend of Olympus and Baccpo, and more titles are due to follow. Each game is produced by game development studios using Odobo’s Game Development Kit (GDK).
Odobo operates as an intermediary between developers and operators with its Odobo Marketplace acting as a B2B ‘app store’, where gaming operators can browse, license, configure and install new games content produced by participating developers.
According to Odobo, all games built via the GDK use HTML5 technologies and are delivered via the player’s browser and support play on iOS, Android and Windows and on desktops, tablets and mobiles.
“This announcement is the culmination of many months of hard work from the teams at Odobo and bet365,” Ashley Lang (pictured), Odobo founder and CEO, said. “Together, we share a commitment to providing players with fresh and exciting content and with such a vast player community.”
The news comes after bet365 earlier this month revealed it had struck a deal to license Williams Interactive’s catalogue of Vegas-styled slot games.
Through integration with the Williams Interactive Remote Game Server, bet365’s 10m worldwide customers can now play slot games including The Wizard of Oz and Kiss: Shout it Out Loud.