NetEnt signs content deal with William Hill
Swedish-listed provider will provide a range of desktop and mobile casino games to Gibraltar-based operator
Software supplier Net Entertainment has continued its push into the UK egaming market after signing a content partnership with Gibraltar-based William Hill.
The deal will see the operator integrate the Swedish-listed provider’s desktop and mobile casino games over its online casino network and follows recent UK-facing partnerships signed by NetEnt with Ladbrokes and 888.
The new partnership was described as being an important part of NetEnt’s UK strategy by Björn Krantz, chief of GMO and MD at Net Entertainment. “We continue to follow our growth strategy in the UK market, and I am very excited that William Hill has selected Net Entertainment as supplier for a selection of our best in class casino games,” he said.
“Both parties are now working very close together to secure a successful integration and planning for commercial launch and we are convinced that our games will be well received by William Hill’s player base,” he added.
The deal follows an announcement made earlier this year by Net Entertainment which outlined its intentions to gain a 27% share of the UK online casino market which chief executive Per Eriksson described as having “big growth potential.”
The software provider, which is expected to go live with Sky Bet this year, also continued its drive into the Italian market drive in July after signing a partnership with operator Lottomatica to provide online casino games to the Italian market.