Launches and sign-ups 28 August 2013
Launches and sign-ups from the egaming industry in the last seven days (22 August " 28 August 2013)
Bingo Godz to launch with multi-million pound TV campaign
Gaming Realms bingo offering to spend a seven-figure sum on TV advertising when the site from Cashcade founders launches in September
Gaming Realms is set to spend a seven-figure sum on a TV advertising campaign for its flagship new brand brand Bingo Godz when the mobile-focused offering goes live next month.
Speaking with eGaming Review, Gaming Realms executive director Simon Collins said the firm would be “spending pretty aggressively” for what he described as a multi-million pound TV campaign designed to establish “a new style of mobile gaming” in the UK.
Bingo Godz, currently in beta testing, is set to go live in early September with software supplied by Bede Gaming and slots games provided by Interactive Gaming Technology (IGT). The social media bingo game will be available to play for free and real-money on iOS, Android, and desktop.
The marketing campaign comes as spending on TV advertising by bingo operators has doubled over the past three years, according to a report by data company Nielsen. Foxy Bingo, which was established by Gaming Realms’ founders before being sold to bwin.party in 2009, spent an estimated £2.3m between January and April of this year on TV advertising as operators spent £19m overall during the same period.
Betting Promotion and Tain in merger talks
Sports betting provider Betting Promotion and gaming technology specialist Tain are in discussions over a potential merger, the two companies have confirmed.
Negotiations are still at an early stage, however, Betting Promotion has stated it expects the talks to finalise in October with a final decision being taken at an extraordinary general meeting to be sheduled shortly after.
In a statement, Malmo-headquartered Betting Promotion said the merger between the two Swedish companies would be an important step in strengthening both companies’ position in the digital gaming industry.
Seven days in launches and sign-ups:
Sporting Solutions to open sports trading school
Sporting Solutions is to launch a trading school in partnership with the University of Salford in a bid to improve the core competencies of its trading staff.
The Trading School of Excellence (TSE), which commences in September, will see the B2B software and data services provider initially enrol up to 15 members of its trading team to the course.
Individuals who successfully complete the TSE course will be awarded a Post-graduate Certificate in Sports Pricing and. According to Sporting Solutions, the TSE has been designed to meet each individual’s development needs delivered via a mixture of onsite and distance learning over two modules, with each module running twice a year.
SBOBET scores Asia sponsorship deal with Premier League quintet
Isle of Man operator Celton Manx has signed Asia betting partner contracts with five Premier League clubs on behalf of its online sportsbook subsidiary SBOBET.
Hull City Tigers, Norwich City, Southampton, Swansea and West Ham United will all promote the SBOBET brand on their LED pitch-side perimeter advertising hoardings in home games for the duration of the 2013-14 season.
“These signings illustrate the growth of and respect for the trusted SBOBET brand in the Asia region where it is recognised as the leading online sports book,” said Celton Manx executive director Bill Mummery.
Winamax launches turbo sit-and-go poker product
Winamax has launched a high-speed Sit ‘N’ Go brand of poker, offering players high speed games with randomly assigned prize pools.
Players can enter by clicking on the ‘Espresso’ tab on the French operator’s website before selecting a buy-in ranging between 1 and 10. Players are then entered into a three-handed game, with the winner taking the entire prize within three minutes.
Games are randomly assigned to one of nine differing prize pools which range from double the size of the buy-in to 1,000 times, equating to a maximum pay out of 10,000 from a 10 buy-in.
Paddy Power agrees deal with Absolute Radio
Paddy Power has struck a deal with Absolute Radio to sponsor the station’s Saturday morning Rock ‘N’ Roll Football Match Day Warm Up show.
The Irish-headquartered bookie has paid a six-figure sum to promote its ‘Ball of Shame’ advert during the show for the duration of the Premier League football season starting on 24 August.
The ad documents bizarre football moments and is aimed at rewarding fans who find themselves at the receiving end of unusual behaviour during matches.
Solutions provider Sportnco has partnered with sports betting forecaster FootballFeeling to launch sports betting website. Feelingbet, which plans to cover over 32,000 sporting events every year, will see Sportnco provide its sportsbetting IT platform and FootballFeeling offer forecasts on games.
Gibraltar-based gaming company 32Red has agreed a deal with Bologna FC which will see it become the official casino partner of the Serie A football club over the next two seasons. The partnership includes on and off-line branding activities and the launch of an affiliate programme to market the 32Red casino.
Eastern Europe-facing poker operator Red Star has gone live on the online poker network MPN. Red Star is already live on the Microgaming-powered Quickfire platform and Lydia Melton, head of network games at Microgaming, believes the poker operator will “reap all of the benefits” from joining the MPN network including recent launched features such as Blazing Cannon.
Fantasy sports pools betting game TotelFootball has signed a supply partnership with Latin America-facing operator Ocho Gaming through its JuegaOcho.com brand. TotelFootball business development director Keith McDonnell said the deal maked “an important step in the growth” of the company’s business.