SBTech extends ComeOn partnership
Scandinavia-focused operator signs multi-year extension with sports betting solutions provider
Sports betting solutions company SBTech has signed a deal to provide Malta-licensed operator ComeOn with a new mobile betting platform after the companies agreed a multi-year extension to their commercial partnership.
The deal will also see ComeOn continue to receive SBTech’s sports betting products, and ComeOn is also expected to be towards the front of the queue for SBTech’s next generation live betting offering, which is scheduled to launch later this year.
“We’re excited at the prospect of being able to take another positive step into the competitive sports betting market with such a strong suite of products behind us,” ComeOn director Jovin Genovese said.
The announcement comes amidst a flurry of activity for SBTech, having signed deals with iSoftBet, Globet, and Gaming Media Group brand Mermaidbet.dk in recent weeks.
SBTech CEO Itai Zak the company was thrilled to extend the partnership, paying particular tribute to ComeOn’s penetration of the Scandinavian market.
“With the upcoming release of our cutting edge mobile betting platform under their brand, ComeOn clearly have their sights set on what I’m confident will be a very successful future,” he added.