eGR Power Affiliates 2013 - Mobile
With mobile beginning to generate significant proportions of large casino affiliates' revenues, eGaming Review has introduced a separate section within the Power 50 for the first time. These 10 sites represent a cross-section of what could become one of the most important areas in gaming affiliation in the coming years.
Punt Mobile
Founder/principal: Fox Tucker
Domains: puntmobile.com as well as more than 80 mobile brands, including websites, mobile sites, web apps, blogs and internet services targeting users of mobile devices.
Has its own YouTube channel featuring more than 50 one-minute video demos of mobile casino games with the promise of plenty more to come.
GlobaliGaming.com
Founder: Sacha Meakin
Domains: GlobaliGaming.com. Runs more than 40 mobile casino/slots sites.
Originally set up as a research project, the business has acquired players that have gone on to deposit low seven figures. For the last 31 month period Sacha tells eGR his stats suggest that between 1/3 and 1/6 of his marketing has been tracked and paid for across all promoted operators.
Freebet.param
Founder/principal: Dan Feane
Domain: freebet.param.mobi
This two year-old site offers a comprehensive list of the vast majority of major mobile casino sites and games available across various markets. Owner looking to invest in more SEO in future.
Casino Planet
Founder/principal: JJ Hofkamp
Domains: casinoplanet.mobi/pc “ run by Mn Media. Also runs 3gfortune, 777mc, bingoasugo, luckymobi, mcjackpots, among other sites
Launched in 2008 and divided into popular, no deposit and US-friendly casinos, as well as a section on “all mobile casinos” and casino software. Reviews offer insight into the latest games with news stories detailing the latest big wins, as well as which companies have launched new products.
Casino Directory
Founder/principal: Kim Vinsencius
Domain: casinodirectory.com
Established in 2006, the site aims to provide a complete resource with reviews, casino game guides, tips and news insisting it only includes established and trustworthy casino partners that undergo “stringent, regular, game fairness audits”.
New Casino Bonuses
Founder/principal: Itsblitz
Domain: newcasinobonuses.co.uk and eight other domains
Targets mainly mobile users looking for free offers. Has seen sign-ups to mobile brands halve due to Google changes but is working on rebuilding traffic. Site targets keywords with low competition by blogging relevant offers and bonuses and using effective search engine marketing (SEM) methods.
Mobile Bingo
Founder/principal: Mike T
Domain: mobile-bingo.org.uk
Lists number of free cash bonus and no deposit mobile offers. Advertises sites including mFortune, Moobile Bingo and Pocket Fruity as well as posting news and comments on the latest developments in mobile gaming. Simple but effective.
Mfavourite
Founder/principal: Pete Bennett
Domain: mfavourite.co.uk, www.mfavourite.mobi
Comprehensive eCOGRA approved portal with bags of mobile gaming content and hints and tips from how to get started to how to get the most out of the channel. Publishes the latest casino news, reviews and bonuses. Also has slimmed down mobile version of the site.
Mobile Jackpots
Founder/principal: Tajvinder Singh
Domain: mobilejackpots.co.uk; mobilecasino.co.uk; mobilebetting.co.uk; mobilebingo.co.uk; mobileroulette.co.uk
Mobile gambling affiliate for five years and started in 2008 purely targeting mobile gambling. Owns several domains, although only mobilebetting.co.uk and Mobile Jackpots are live with the others under development.
Play Mobile Bingo
Founder/principal: Tiem Ruiz
Domain: playmobilebingo.mobi, gambling-king.com
Powered by Gambling King, the site appears to have had little investment placed in it for now but has plenty of potential to go further and is clearly designed to be viewed on mobile as opposed to desktop.
VoucherZoo
Founder/principal: Luc Cornish
Domain: voucherzoo.com
Although a voucher discount portal, this heavy advertiser of mobile slots including Probability’s Moobile Games and Jackpot City is known to generate healthy traffic figures for a number of operators.
This article first appeared in the March issue of eGaming Review – for subscription options click here.