GameAccount and SHFL enter content deal
Agreement will see online versions of SHFL's proprietary table games integrated onto GameAccount's European-facing platforms.
GameAccount Network (GAN) has signed a deal with SHFL entertainment to integrate the US casino supplier’s online games into its European-facing platforms and distribute them to its licensees across the continent.
The agreement will enable SHFL to offer online versions of its proprietary table games including as Three Card Poker, Ultimate Texas Hold’em, and Fortune Pai Gow Poker to GameAccount’s operators in the United Kingdom, Italy, and Spain.
The deal comes almost two months after gaming supplier SHFL, formerly known as Shuffle Master, was awarded an unlimited Category 2 egaming licence by the Alderney Gambling Control Commission, allowing it to expand its B2B operations across regulated European jurisdictions.
Dermot Smurfit (pictured), CEO at GAN, added: “Working closely with SHFL to bring their unique table games online in technically challenging regulated markets is a privilege. Our clients eagerly await the launch of world-famous SHFL table game brands across our network of egaming operators in 2013.”
SHFL is the latest content supplier to partner with GameAccount. Last October saw the London-based company sign a deal with Australian slot manufacturer Ainsworth to integrate its online game content into its European-facing platforms, while Bally Technologies has also signed an agreement to provide a wide range of online and mobile content to GameAccount’s European-facing platforms.
Gavin Isaacs, CEO of SHFL said integrating onto GameAccount’s network is “a tremendous opportunity” for the company. “Our proprietary table games are preferred by many players in casinos all over the world and, with the rapidly growing popularity of egaming, players also want the option of enjoying these games online.
“We believe GAN’s robust platform and established relationships with leading egaming operators, coupled with our suite of distinguished brands, will provide players with a dynamic, high caliber online gaming experience.”