ACEP signs Income Access deal
Marketing affiliate will promote Stratosphere Casino owner's web and land-based businesses.
The owner of the Las Vegas-based Stratosphere Casino, ACEP Interactive, has entered into a marketing partnership with digital egaming affiliate Income Access.
The deal will see the two companies work together to implement an integrated marketing framework across the casino’s online and land-based businesses.
ACEP is among the first raft of operators to receive an online poker licence in Nevada and has entered into a gaming partnership with Bally Technologies, which will provide its freeplay and real-money games via its iGaming Platform.
Alec Driscoll, ACEP’s director of gaming development said of the deal: “Income Access is the gold standard in online marketing in the igaming industry, and we have the luxury and the opportunity to work with the best of breed. With Nevada being the only legal market in the United States for online gaming, we think it’s a strategic advantage to work with them.”
Nicky Senyard (pictured), Income Access CEO, added: “We are now well positioned to tackle the emerging US online gaming market, which we see as a very big opportunity. ACEP is also approaching this in an incredibly strategic manner, so we’re very pleased to be working with them.”
Marketing affiliates wishing to operate in the Nevada online poker market require a licence from the state’s gaming commission, and to date the only business to obtain such accreditation is Las Vegas-based PokerTrip Enterprises.
Income Access has been responsible for the development of affiliate programmes for a number of eGR Power 50 operators, and earlier this year helped Danske Spil launch an affiliate programme for its online and retail divisions.
The company recently appointed a new senior management team, comprised of head of operations Edward Tkalec, chief marketing officer Sarafina Wolde Gabriel, head of corporate communications and marketing Anna Sell, manager of the software development department Francisco Correa, and Vanesa Cantt, manager of the technical services department.