28: Lottoland (2016)

Last year’s ‘one to watch’, bet-on-lotteries operator Lottoland has enjoyed what can only be described as an incredible year.

Figures seen by EGR under NDA reflect a firm which could, and perhaps should, be higher up the rankings were it not for an element of regulatory uncertainty.

Its offer of bets on EuroMillions is currently being contested by UK lottery operator Camelot while a large number of German states haven’t taken kindly to Lottoland’s business model.

Nonetheless, the firm has found success in taking an innovative approach to what is often a sector driven by me-too business models.