48: BoyleSports (2016)
While a prominent player in its home of Ireland, BoyleSports has struggled to strike a similar chord with punters in the UK.
A recent move to buy up the Ladbrokes Coral betting shops may have helped its brand positioning online, however that bid appears to have failed.
Furthermore, the operator’s new Gibraltar hub has been plagued with a high turnover of staff, so it will be hoped the recently appointed online MD Eddie Bennett is the man to steady the ship.