Affiliate Tracker: Mature markets remain stable in November
In a monthly series of data analysis, Deep Competitive Intelligence explores the top affiliate traffic generators for November 2022
DEEPCI.com global affiliate channel traffic update – November 2022 report
In November, we have seen volatility in smaller markets come from the introduction of new brands into those markets. This is due to both affiliates experimenting more often to see what suits their brands and also because brands are jockeying for position through deal-making.
An example of this, as seen in the latest data, is 20Bet rising from 12th position in October to third in November in the casino vertical in Brazil.
Another example is FanDuel moving up to fourth position in the sports vertical in Chile in November, compared to placing 21st in October.
As for more stable markets, such as the UK or Sweden, these countries show the same top five brands in November as they did in October.
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