Affiliate Tracker: Organic Google traffic stabilises after a tumultuous end to 2022
In a monthly series of data analysis, Deep Competitive Intelligence explores the top affiliate traffic generators for January 2023
DEEPCI.com global affiliate channel traffic update – January 2023 report
While global brands continue to dominate the tracker in January, there has been an increase in localised brands supported by affiliates.
More localised brands have been gaining traffic in the casino vertical. For example, Holland Casino, which dominates the traffic in the Netherlands.
Overall, however, global sports and casino igaming brands continue to hold their places in most markets. This is likely due to their large coverage on affiliate pages. Even if page by page, there are swings in Google traffic, or brand positions moved, the overall traffic at a macro level remains constant.
In the new year, we have also seen more brands becoming regulated in the Northern Europe markets. The impact of this is the sharing or thinning out of regulated traffic to a higher number of regulated brands.
On a final note, we have refined our algorithmic classification of media sites. We will no longer be showing media sites in this dataset that are unlikely to be open to negotiating affiliate deals. These sites are available on request.
Deep Competitive Intelligence is a unique affiliate website intelligence platform that helps affiliate programmes to make more money from existing affiliates, and to automate routine tasks. Affiliate managers can focus on sales and relationships and leave the detailed site analytics, detection of deal violations and opportunity analysis to DeepCI. Contact us at https://deepci.com for a live snapshot of the data we have about your brands.