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Analysis: The business of buying into B2B

From a technology standpoint, where does the value in a B2C operator acquiring a B2B platform lie? And what are these firms looking for in the perfect partner?

sbtech Grand Parade Pariplay Propus Partners b2b Nigel Birrell DraftKings aspire global Bwin William Hill B2B DraftKings Insight M&A Platform Proprietary technology SBTech