Campaign of the month: Aunt Bessie’s Yorkshire Puddings
National TV ad based on a true story looks to tap into the fanfare of the iconic Sunday roast
Aunt Bessie’s Yorkshire Puddings has launched an emotive short that taps into the nostalgia of a family Sunday roast dinner.
The one-minute long ad, which was developed by creative agency Grey London, features a blind grandmother preparing a traditional Sunday roast for her husband and grandchildren.
The premise was inspired by one of the short’s creative directors, Chris Clarke, whose own grandmother June was certified blind at the age of 16 yet proceeded to care for her entire family.
The TV ad was directed by Tom Green and starred Clarke’s own grandmother in the lead role, replicating her weekly Sunday routine, which included Aunt Bessie’s Yorkshire Puddings as a staple.
Clarke, creative director from Grey London, said: “We all know someone who cares, no matter what. For me, it was my Nanna June. A legend in every sense of the word.
“This platform celebrates her, and all those other wonderful people who simply can’t help but care. Those people who bring the family together every Sunday, with roast beef and Aunt Bessie’s Yorkshires,” he added.
Sarah Koppens, Birds Eye UK marketing director, said: “We had a sense of how special this story was from the moment Chris presented it in mid-February. Given everything that has happened since that time, the sentiment captured within the ad couldn’t be more relevant.
“Caring for others is a fundamental way in which we connect and demonstrate our love – but that’s not to say it’s always easy to do. We were thrilled that Tom (Green) wanted to work with us, celebrating the human truth in the story and doing such a beautiful [job of] of shining a light on it,” she concluded.