Campaign of the month: Camden Town Brewery
North London brewers to give away 90,000 free beers as part of innovative QR code TV campaign
Camden Town Brewery is offering beer fans the chance to win free beer by scanning a QR code live from a TV advert.
‘The Telly Ad You Can Drink…Kind Of’ will give away 90,000 free beers which viewers can redeem immediately after using their mobile phone to scan the QR code. Packs of six, 12 and 24 beers are available to be won.
The campaign was created by creative agency Wieden+Kennedy London and communication and media planning is being led by Bountiful Cow.
The advert itself features a cast of animated characters, produced by four Blink creatives, debating how to bring the taste of Camden Town Brewery to the masses following the coronavirus-enforced lockdown.
Jasper Cuppaidge, Camden Town Brewery founder, said: “2020 has been a tough year for everyone. we wanted to give the great British public the chance to finally share a fresh (socially distanced) beer with friends. We know it’s a small gesture, but we hope to bring some much-needed cheers in the very best way we know how – with fresh beer.”
Adam Newby and Will Wells, creatives at Wieden+Kennedy London, added: “For part one of Camden Town Brewery’s ‘Fresh as Hells’ campaign we’re launching ‘The Telly Ad You Can Drink…Kind Of’.
“You cannot actually drink through your TV. So, we decided to incorporate the innovative advertising technology of QR codes to deliver fresh Camden Hells straight to the doors of beer lovers around England. A beer advert you can drink – take that 2020,” they concluded.