Campaign of the month: National Accident Helpline
After nearly a decade off of TV screens, new campaign showcases real clients to break the stigma of making a personal injury claim
National Accident Helpline has returned to TV screens with a new ad campaign after a near decade-long absence.
The TV and social campaign, entitled #TellYourStory, comprises two 30- and 10-second adverts featuring ‘Carol’ and ‘Martin’ calling National Accident Helpline.
The Kettering-based company stated that the new campaign was prompted by an increase in personal injury claims since the height of the Covid-19 pandemic.
Its aim is to is to break the stigma of customers picking up the phone and making the first step towards an injury claim.
The adverts themselves depict people who are struggling after having an accident and calling the National Accident Helpline for advice.
The company states that the focus of the adverts is to showcase the core values of its customer facing staff – education and empathy.
Helen Fairhurst, marketing director, said of the campaign: “We have launched the new #TellYourStory campaign after seeing a rise in personal injury claims since people returned to work and to other areas of life after the peak of the pandemic.
“We are taking a fresh approach by showcasing real people who have had their lives affected by a personal injury.”
The company is targeting 10 priority markets including employers’ liability, road traffic, road traffic accidents and medical negligence.
In addition to the TV campaign, the company has rolled out social media adverts, customer videos and insights from employees at National Accident Helpline.