Industry predictions: Demand for interactivity in livestreaming and a shift to recreational gambling

Oliver Lietz, founder, nanocosmos

Demand for interactivity in livestreaming

The coming 12 months will see virtual communication remain important and a continuous demand for interactivity in livestreaming will be expected. Demand for a quality experience and service will also remain high so providers will have to continue to push the boundaries in order to deliver this to operators and ultimately their players. In addition, we see an increased need for the protection of livestreaming content, which requires a reliable platform and technology to manage and avoid potential misuse.

Operators will also require greater insights into livestreaming data, based on their global operations with customers accessing their service from any device. This is incredibly important information that allows them to make the right decisions quickly, not only for technical purposes but also for business intelligence.

Mobile play will continue to dominate, but operators will have to find ways to deliver seamless player experiences across different network conditions and bandwidths entirely browser-based. 5G has the potential to push online gambling to an even wider global audience.

This will align with players demanding greater quality from streaming; especially on mobile. To provide this, operators will become increasingly reliant on robust livestreaming platforms and powerful technologies in order to make sure they can reach players anywhere, anytime and provide truly engaging and entertaining interactive experiences.

Allan Auning-Hansen, CEO, CEGO

Shift to recreational gambling

I believe we are going to see a continued shift towards recreational and casual gambling as regulators tighten their requirements in efforts to better protect players. This is something we have been focused on from day one and have built our roster of casino brands around providing high levels of entertainment through long session times and small stakes.

We have combined this with developing our own content – around 80% of our game lobby is stocked with in-house developed slots. This has allowed us to differentiate not only through our approach but also through the games we offer to players.

Throughout 2022, I think we will see more operators adopt our approach to casual and recreational play which ultimately will provide players with better experiences while also ensuring compliance with ever-stricter regulations and requirements.