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Joining forces: Ulrik Bengtsson and Per Norman talk Mr Green integration

As William Hill finalises its £242m acquisition of Mr Green, chief digital officer Ulrik Bengtsson and Mr Green CEO Per Norman dive into the details of the planned “light-touch” integration and the growth potential for both firms

William Hill Mr Green Per Norman Ulrik Bengtsson US sports betting Europe Insight Long read Malta Malta Mr Green Per Norman Sweden Ulrik Bengtsson William Hill