Oddschecker Cheltenham insights: MoPlay continues to dominate sign-ups
Gibraltar-based firm acquires more than double the customers of its nearest competitor
Sportsbook challenger brand MoPlay had the most popular offer on Oddschecker for the second consecutive day at Cheltenham on Wednesday thanks to its special on Altior.
The Gibraltar-based brand offered 20/1 for Altior to win, which proved the “the most popular offer by a significant amount,” according to Oddschecker.
MoPlay claimed 10.7% of new customer offer clicks on site, with the next best only getting 4.3%. The operato was also running its standard h ‘Bet £10 Get £30’ sign-up offer.
MoPlay CEO Juergen Reutter said: “This traction is really encouraging news for MoPlay, especially considering it’s our first ever Cheltenham Festival as an operational business.
“We always knew joining the Oddschecker grid would help to drive volume, but the early results have surpassed expectation. We’re delighted to see our brand cut through the noise and perform so well during such a significant event in the sporting calendar.”
Elsewhere, bet365 continued to lead the existing customer market with an 18.2% share of all racing clicks – 0.7pp above Tuesday – with William Hill second at 10.6% and Paddy Power third at 9.6%.
Sky Bet dropped to sixth from third on Wednesday with BetVictor and Betfair making up fourth and fifth.
In the Queen Mother Champion Chase, Betfair enjoyed 14% of all clicks – second behind bet365’s 18.5% – thanks to its aggressive overround of 113.3%, the lowest mark on the grid.
Like Tuesday, paying extra places continued to attract clicks, with Paddy Power beating out the sponsors in the Coral Cup, with a 20.4% clickshare thanks to its seven places concession.
Oddschecker noted Paddys had a “significantly tighter overround” than Coral, which didn’t even crack the top three in terms of clickshare in the race despite also offering seven places.
Bet365 was second for the race at 18.8% and William Hill third at 9.4%.