OGQ: Unibet and Betano the industry’s leading affiliate advertisers in Eastern Europe in Q1 2023

Online Gambling Quarterly analysts have prepared detailed vertical/segment- and country-specific analyses that identify industry operators most frequently featured on key affiliate websites. This time the analysts took a closer look at Eastern Europe.

To benchmark brand/operator presence on affiliate websites, the Online Gambling Quarterly looked into the affiliate sites that appear among Google’s top 50 results for 20-30 betting- and casino-related keywords. The researchers then analysed the advertisers/brands (gambling websites) featured on each of the affiliate sites ranked. The number of affiliates that were among the top 50 Google results varies from country to country and thus had an impact on the overall ranking of advertisers/brands featured. For the final ranking, the Online Gambling Quarterly added up all appearances across both verticals and all analysed countries. Though many operators are in charge of several distinct websites, the teams prepared the analyses based on brands and websites, not individual operators.

Eastern Europe overview

Unibet and Betano lead the cross-segmental/vertical ranking of websites in key Eastern European markets.

Unibet was featured on 51% of betting-specific affiliates and 62% of casino affiliates. Betano appeared on 42% of all analysed betting affiliates and 41% of casino affiliates.

Betfair, bet365 and Superbet follow closely in the third, fourth and fifth spots for the Eastern European market.

The top advertisers (gambling websites) on affiliate websites in Eastern Europe – Q1 2023

Betting-specific affiliate benchmarking

Across all Eastern European markets analysed, Unibet and Superbet are the most active brands on betting-related affiliate websites.

• Czech Republic – The analysis was based on 54 affiliate websites that made it into Google’s local top 50 search results for 20-30 betting-related keywords. Tipsport, Chance and Sazka are leading this ranking.

• Hungary – The analysis was based on 67 affiliate websites that made it into Google’s local top 50 search results for 20-30 betting-related keywords. Unibet, bet365 and 22bet are leading this ranking.

• Poland – The analysis was based on 120 affiliate websites that made it into Google’s local top 50 search results for 20-30 betting-related keywords. LV Bet and Betclic are leading this ranking.

• Romania – The analysis was based on 86 affiliate websites that made it into Google’s local top 50 search results for 20-30 betting-related keywords. Unibet, Betano and Betfair are leading this ranking.

Casino-specific affiliate benchmarking

Unibet and Betano are the most active advertisers/brands on casino-related affiliate websites across the European markets Online Gambling Quarterly analysed.

• Czech Republic – The analysis was based on 47 affiliate websites that made it into Google’s local top 50 search results for 20-30 casino-related keywords. Chance, Tipsport and SynotTip are leading this ranking.

• Hungary – The analysis was based on 54 affiliate websites that made it into Google’s local top 50 search results for 20-30 casino-related keywords. Unibet, LV Bet and 22bet are leading this ranking.

• Poland – The analysis was based on 48 affiliate websites that made it into Google’s local top 50 search results for 20-30 casino-related keywords. Betsafe and Betsson are leading this ranking.

• Romania – The analysis was based on 77 affiliate websites that made it into Google’s local top 50 search results for 20-30 casino-related keywords. Unibet and Betano are leading this ranking.

For more business affiliate benchmarking data, please click here.