Optimove iGaming Pulse Report: Average casino deposits up 10% on last month

In a monthly column, Optimove looks at how casino and sports KPIs performed in August 2021

August was a special month, with many somewhat contradicting factors, leading to a mixed bag of trends we can see in the data. On one hand, when comparing it to July in our month over month comparisons, it goes against a very strong July which had the later stages of the European Football Championship.

On the other, August also enjoyed a week and a half of exciting Olympic Games – so when compared to last year, of course it shows. Elsewhere, some huge Olympic moments took place late July. But then, in August we had the kick-off of many sports leagues around the world, most notably those of European football.

Oh, and did we mention Leo Messi?

So, let’s find out how the following KPIs performed.

Sports KPIs

Monthly deposits

The average number of monthly deposits for sports bettors decreased by 1% MoM and increased by 7% YoY, now standing at 9.6 monthly deposits per player.

Monthly net gaming revenue per player

There has been a decrease of 1% MoM in average revenue per active player and an increase of 13% YoY, now standing at €89 per player.

While countries such as England and Italy – which enjoyed fantastic performances by their respective national football teams in the Euro Championship, both reaching the final where Italy won in a penalty shootout – saw inevitable decreases MoM, in Spain we were able to spot different trends.

When it comes to net revenue per player, the numbers coming from Spain show a 19% decrease YoY, standing on a very high average of €123 per player.

Average deposit amount

The average deposit amount for sports players increased by 5% MoM and by 16% YoY, now standing at €43.

Again, data coming from Spain shows stronger trends compared to Italy and England, with a 6% increase MoM and a 2% increase YoY, again standing on a strong average of €55.

For context, we see Spain’s data not showing similar post-Euro trend as we see from the UK and Italy, so while the Spanish national team also made it very far in the tournament, two things could stand out here: (a) Spain did make it to the semi-finals, but did it with mediocre performances, not winning any of its three knock-out games in 90 minutes and (b) – secondly, the turmoil around Leo Messi’s historic departure of Barcelona garnered unprecedented pre-season interest for Spanish football.

Retention rates

Retention rates for sports bettors have increased by 8% MoM and 3% YoY, now standing at 66%.

New retention rates

New retention rates have decreased by 22%, both MoM and YoY, now standing at 29%.

Conversion rates

Conversion rates increased by 17% MoM and by 7% YoY, now standing at 49%.

Optimove conversion rate sport Aug 2021

Number of activity days

This month, the number of activity days increased by 10% MoM and by 5% YoY, now standing at 8.

Mobile bet rate

For this report, this KPI is defined as the total mobile bet amount during August, divided by the total bet amount. Looking at the data, the rate decreased by 1% MoM and increased by 6% YoY, now standing at 69%.