Optimove iGaming Pulse Report: Average sports deposits up 41% YoY in Canada on the back of NHL playoffs

In May, The French Open (Roland Garros) tennis games took place in Paris, while over in North America, the 2021 Stanley Cup playoffs of the National Hockey League (NHL) were played.

Let’s dig deeper into the following KPIs to see how the online sports and casino sectors performed.

Sports KPIs

Monthly deposits

The average number of monthly deposits for sports bettors increased by 3% MoM and by 10% YoY, now standing at 10.1 monthly deposits per player.

Monthly net gaming revenue per player

There has been an increase of 7% MoM in average revenue per active player during May and an increase of 12% YoY, now standing at €94 per player.

In France, where the Roland Garros tennis matches were played, we can see an increase of 14% MoM in average revenue per active player during May and an increase of a whopping 239% YoY, now standing at €166 per player.

Average deposit amount

The average deposit amount for sports players increased by 9% MoM and by 15% YoY, now standing at €38.

Over in Canada, the NHL playoffs sparked enthusiasm among tons of Canadian sports bettors who anticipated some long-awaited hockey action.

This could be seen in the average deposit amount that increased by 12% MoM and a massive 41% YoY, now standing at €104. Therefore, we can conclude that Canadian players were probably depositing higher amounts in order to place more bets on their favourite hockey teams.

Retention rates 

Retention rates for sports bettors have remained the same MoM and increased by 10% YoY, now standing at 67%.

New retention rates

New retention rates have decreased by 8% MoM and by 10% YoY, now standing at 37%.

Conversion rates

Conversion rates increased by 9% MoM and by 9% YoY, now standing at 47%.

Number of activity days

This month, the number of activity days decreased by 1% MoM and increased by 31% YoY, now standing at 8.1.

Mobile bet rate

For this report, this KPI is defined as the total mobile bet amount during May, divided by the total bet amount. Looking at the data, the rate decreased by 1% MoM and increased by 6% YoY, now standing at 67%.

Casino KPIs

Average deposit amount

The average deposit amount for casino players increased by 9% MoM and by 19% YoY, now standing at €38.

Monthly deposit per player

The average number of monthly deposits per player in May slightly increased by 3% MoM and by 13% YoY, now standing at 10.5 deposits per player.

Monthly revenue

The average net gaming revenue per active player decreased by 4% MoM and increased by 15% YoY, now standing at €99.

Conversion rates

Conversion rates increased by 5% MoM but decreased by 2% YoY, now standing at 41%.

Retention rates

Retention rates have remained the same MoM and increased by 12% YoY, now standing at 67%.

New retention rates

New retention rates decreased by 5% MoM but increased by 9% YoY, now standing at 35%.

Stay tuned for Optimove’s iGaming Pulse report to be published next month!

Got any questions? Feel free to reach out.