Promoted feature: Finding the right marketing mix

Soft2Bet’s CMO Magdalena Frankowska reflects on the ups and downs of her first year with the casino and platform provider and shares her insights into the latest marketing trends

Contributor

08/11/2022

casino and sportsbook platform provider

EGR Intel (EGR): What would you consider to be your most significant achievement during your first year at Soft2Bet?

Magdalena Frankowska (MF):

EGR: What is the most challenging part of your job as CMO at the company?

EGR: What are the latest marketing trends that are happening in the igaming industry?

EGR: What are the most important channels (online or traditional) that Soft2Bet chooses to focus its marketing on?

EGR: What makes Soft2Bet’s company stand out from its competitors?

MF:

EGR: How can marketing help in building trust in target audiences?

EGR: What are your marketing plans in 2023?

MFMagdalena Frankowska is a seasoned expert in igaming, with over 10 years of experience in the world of marketing and analytics. Having held senior positions in numerous well-regarded companies in the industry, Frankowska has refined her innate ability to further each company’s goals by aligning them with the appropriate marketing strategies, based on the data-driven facts. Her capacity to adapt to the ever-changing technological landscape in this sector truly sets her apart, as a leader in this growing industry.

Betinia Cadabrus CRM marketing Igaming Insight KPIs Magdalena Frankowska Online casinos Soft2Bet Sports betting Strategy

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