The worth of US sports sponsorships
The rush of sponsorship deals in the US between sports leagues and teams and gaming operators is suggestive of the wholehearted embrace of sports betting. But the number of deals that have been signed raises questions about their value and whether the much-vaunted fan engagement will bring the expected benefits for both sides of the equation
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betmgm
Scott Kaufman-Ross
KMI Gaming
Aubrey Levy
Betfred USA Sports
Bryan Bennett
chalkline sports
keith mcdonnell
David Sargeant
Macquarie
Daniel Kustelski
thescore
American Gaming Association
nba
aga
fanduel
DraftKings
US
Sponsorship
Sports betting
American Gaming Association
Betfred
Chalkline
David Sargeant
Insight
KMI Gaming
North America
Sponsorship
theScore
US sports betting
USA