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To license or not to license: making the case for regulating UK affiliates

As the UK government pledges to conduct a review of the Gambling Act, there have been calls for the role of affiliates to be probed and a licensing framework introduced. So should affiliates be regulated, and just how important are they to UK operators in 2020?

affiliates licensing TAG Media Finder Media Affiliate Affiliates Gambling Commission GVC Holdings Insight Kenny Alexander Paddy Power Betfair Regulation Strategy Tom Galanis UK government