United States of Affiliates: how the sector could hold the key to US market success
As Checkd Group names a new head of US operations, EGR explores the growing US-facing affiliate sector, the big players and how a shift in operator marketing strategy could open the floodgates
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better collective
callum broxton
checkd group
Michael Daly
betmgm
US sports betting
Charles Gillespie
fanduel
DraftKings
Catena Media
bet365
Affiliate
bet365
BetMGM
Better Collective
Callum Broxton
Catena Media
Charles Gillespie
Checkd Group
DraftKings
FanDuel
Insight
Jesper Søgaard
Michael Daly
Strategy
Strategy
US sports betting