12Bet signs Wigan Athletic shirt deal
Shirt sponsorship deal to last two years with an option of a third; described as most lucrative in club's history.
Isle of Man-licensed operator 12Bet has agreed a deal to become the new sponsor of Premier League football club Wigan Athletic.
The deal will last for two years with an option of a third, and has been described as “the most lucrative shirt sponsorship in the club’s history.”
Wigan will wear 12Bet’s logo on its shirts, while the operator will also be an official betting partner of the club “maintaining a high profile brand presence in and around [Wigan’s home ground] the DW Stadium,” according to a statement by the club.
In May, 12Bet opted not to renew its sponsorship of Sevilla FC in Spain, although the company insisted this decision was unrelated to doubts over its application for a Spanish egaming licence.
It has been involved in a number of other sport-related tie-ins, sponsoring last year’s UK Snooker Championships and securing betting partnerships with other Premier League clubs such as Newcastle United.
Rory Anderson, 12Bet’s European CEO, said the deal would “Give us great exposure both in the UK and globally, providing the perfect platform to promote our core proposition; in play football betting.
The football club’s head of marketing, commercial and retail, Neil Ryan, added: “To have secured such a substantial fee from a high profile brand like 12Bet demonstrates clearly where the club is going.”
The operator was the subject of a bid by fellow Asia-focused operator Asian Logic last year, with terms agreed over the acquisition, although the buyout is yet to be formalised.