15 Marketing launches "flexible" UK-focused bingo network
15 Network will contain up to six brands including two of its own; Lights Camera Bingo and Show Reel Bingo - four other partner brands will join in next six weeks.
15 Marketing, the company behind Oh My Bingo and Bingo Happy, has launched a new “flexible” UK-only bingo network that will contain up to six brands including two of its own.
Lights Camera Bingo, that has been live for more than six months and promoted via a £500,000 television advertising campaign last year, and Show Reel Bingo, are the first two sites on the new 15 Network.
Show Reel Bingo was launched today and offers players a first in the bingo space after 15 Marketing secured a deal with film subscription service Love Film. If players deposit £10 the site offers a 200% bonus plus two free cinema tickets worth more than the initial deposit.
Both sites have been developed by 15 Network founder and owner Ben Starr who told eGaming Review that four other partner brands would join the network in the next six weeks, while he is also “on the hunt for other brands” to leave existing networks and join in the future. The four partners set to join 15 Network consist of “existing brands that are creating new brands”, according to Starr. “They are all major players,” he said.
The network uses software that no other network or operator currently uses globally. The software has been developed by bingo experts and QSB Gaming, but is operated, run and modified whenever necessary by 15 Marketing itself.
“The network will add liquidity, more rooms, promotions and jackpots, but we will look to keep the number of sites on the network to between eight and 10 maximum. It will hark back to the days of 2006 with great UK customer and telephone support all based in the UK and not in India and it will be very hands on and very tailored to players and partners,” Starr said.
He added that if it is successful he is considering launching a second network with a “slightly different offering”.
15 Network will compete leading bingo networks Dragonfish and Virtuefusion that have hundreds of skins between them. “A huge percentage of players leave the traditional networks within two months, but we haven’t seen that with Lights Camera,” Starr said. “We’ve created a network that provides our partners with maximum flexibility “ a standalone experience but with the liquidity of a network. Spend per player per month is higher than the two other networks.
The network provides UK-based customer support which Starr said is “more personal”, alongside “tailored promotions”. “We offer customer service staff who are based here and not abroad, and don’t bombard players with hundreds of emails and bonuses, which means we keep players longer and have higher lifetime revenues.
According to Starr the network will “follow the Dragonfish model”, however it will only charge customers a percentage of their revenue with instant games, emails, and customer service, for example, all tied into one fee. “We might be making less profit, but it’s more important to remain as competitive as possible,” he added.
The unique proposition is that we are offering a free trial, a 200% bonus plus if you deposit £10 you get two free cinema tickets worth more than that initial £10 deposit. The deal has been done with Lovefilm, owned by Amazon. We’ll get Lovefilm branding on our homepage. The Love Film offer is the top offer for affiliates. Normally you would have to send thousands of players to Lovefilm to get this offer so we’ve done well to get it,” he added.