1xBet adds Chelsea FC to heavyweight sponsorship portfolio
Russian betting operator announces a three-season marketing partnership with the Stamford Bridge club
1xBet has added to its heavyweight sponsorship portfolio after striking a three-season agreement with Premier League giants Chelsea.
The Russian betting operator is making a significant marketing push this summer, having already penned deals with La Liga title holders Barcelona and Champions League winners Liverpool.
The operator has said the deal will provide 1xBet with greater visibility worldwide, particularly in the UK, where the site is live with a white label licence on the FSB Technology platform.
BOOM!
It's a big honour for us to announce that we've become an Official Global Betting Partner of #UEL winner @ChelseaFC!
More details – https://t.co/AlmITnx3L0 pic.twitter.com/Wbc0Emv0kZ
— 1хBet (@1xBet_Eng) July 15, 2019
1xBet spokesperson Alex Sommers said: “It’s a big honour for us to become a partner of such a great football club as Chelsea.
“We guarantee that Chelsea fans will see a variety of interesting and engaging activities from the partnership over the next three years. And of course, we will fly our blue flag as high as possible.”
As part of the deal, 1xBet will launch a Guess the Score competition throughout the 2019-20 season on Chelsea’s official website, where UK-based fans can predict Chelsea results to win prizes.
1xBet also agreed a long-term partnership with Chelsea’s London rivals Tottenham last season.