32Red joins Unibet in Gibraltar World Trade Center
Brand relocates staff from Europort as Kindred plots further office moves in Malta, Paris and Stockholm
Kindred has moved its Gibraltar-based 32Red operation into the World Trade Center (WTC) this week, putting 32Red, Unibet and the former Stan James teams under one roof.
Around 110 staffers relocated from the 32Red offices in Europort, bringing the overall Kindred headcount up to 250 in the new office space.
The former Stan James team moved into the WTC from its Marina Bay headquarters in July 2017 soon after the 32Red acquisition was completed.
Kindred’s UK general manager Neil Banbury said having all the brands under one roof would enable the staff to share expertise and drive the operator’s multi-brand strategy.
“Kindred in Gibraltar is now a one office business, which is great for us,” he told EGR.
Banbury said the ongoing process of integrating both the 32Red and the old Stan James operations had seen a number of staffers shift roles and responsibilities across brands.
He added: “Because we’ve got everyone under one roof now it’s a lot easier for us to effectively build multi-brand teams.
“That can be a key enabler for us to share best practice and knowledge across the brands.”
Kindred shares the World Trade Center building with the likes of BetVictor, Playtech and Addison Global.
The operator also relocated its London-based team to a new Wimbledon hub in December 2017 and is plotting further office moves for its staff in Paris, Malta and Stockholm in the coming year.