32Red unveils Stay in Control safer gambling mini-series
Wayne Rooney stars in the first episode of the casino operator’s latest RG video campaign
Kindred Group casino brand 32Red has launched a new multi-episode safer gambling video campaign entitled Stay in Control.
The operator published the first episode of the series on 1 January, starring former England and Manchester United legend Wayne Rooney. Two more episodes will follow.
Rooney, who now plays for 32Red-sponsored Championship side Derby County, opens up about chasing his losses after gambling in his hotel room while on away duty with club and country.
The six-minute video is presented by former footballer and recovered problem gambler Scott Davies and the mini-series is part of 32Red’s wider Know Your Limits campaign.
The clip features a candid conversation about gambling addiction and is interspersed with responsible gambling tips throughout.
It concludes with Rooney addressing the camera and saying: “Know yourself, know your limits and gamble responsibly.”
Neil Banbury, UK general manager of 32Red, said: “Sport – and prominent personalities like Wayne – has a unique reach and cut through with adult audiences, and as such is a great avenue for promoting healthier gambling behaviours and advocating for control.
“Sponsorships are a powerful medium for evolving key responsible gambling messaging that our industry promotes, and we are proud to be leading the way through our new model of sport sponsorship in utilising our assets in this way,” he added.