32Red chooses GB Group for ID verification
Identity management business chosen by Power 50 operator to verify player accounts.
32Red has chosen identity management and fraud protection specialist GB Group to manage the verification of its customers’ accounts.
The Gibraltar-licensed operator, which recently announced plans to enter the Italian market, rose six places to 30th in this year’s eGaming Review Power 50.
It is the first deal signed by GB Group since the company bought customer registration and address management business Capscan earlier this month.
Along with the 32Red agreement, it has a similar deal with Betfair which it renewed in August this year, while it also signed up with SkyBet in March.
GB Group head of gaming and consumer service Peter Murray said: “We are very much looking forward to working with 32Red to ensure their esteemed reputation is replicated around the world, as they embark on their international growth strategy.”