888 appoints new COO to oversee BetBright integration
Naama Kushnir will lead post-merger integration strategies after being promoted from head of human resources role
888 this morning announced the appointment of Naama Kushnir as the operator’s new chief operating officer (COO).
Kushnir has been promoted from within, having worked at 888 for more than 11 years, most recently as the firm’s head of human resources.
In her new role, Kushnir will be responsible for supporting the operator’s business functions while “advancing and implementing internal processes”.
Kushnir will also be asked to take the lead on the Gibraltar-headquartered operator’s Post-Merger Integration (PMI) strategies following 888’s recent acquisition of BetBright.
888 COO Naama Kushnir
Kushnir, who will report directly into 888 CEO Itai Pazner, said: “I am hugely excited to be taking on this new role in 888’s operational management team.
“The Group has made some hugely exciting recent acquisitions, including adding a sportsbook to its proprietary technology stack for the first time.
“I am looking forward to working across various functions in the Group to support 888’s continued growth and strategic progress.”
Pazner added: “We are delighted to announce Naama’s promotion which reflects the outstanding strength of the team we have in our business.
“Naama is a highly skilled, respected and experienced operator and I have every confidence that – alongside the rest of the operational management team – she will continue to drive 888’s growth and promote our company culture, vision and values in her new role.”