888sport launches major Spanish advertising push
Operator goes on front foot to build sportsbook market share in Spain and take advantage of "massive opportunity"
888 has launched a major marketing drive for its Spain-facing sportsbook as it bids to take advantage of the “massive opportunity” the market presents.
The campaign, which includes TV advertising on football match days and midweek, as well as billboard and pitch-side hoardings, has gone live in the past few weeks following August’s successful soft-launch of 888sport.
“When we soft-launched we saw some very encouraging numbers coming out of it, so we are continuing to push and we will push more and more,” Itai Frieberger, 888 COO, said.
“I think we have a good chance of acquiring not only a healthy market share of the Spanish sports market, but also revenues and traffic which can be converted to our casino and poker products.
“The fact that we currently hold a healthy market share in both casino and poker puts us in a very unique and strong position,” he added.
888 launched its Spain-facing sportsbook in August after acquiring a remote gaming license from local gaming company Nervion Group for an undisclosed sum.
The Gibraltar-based operator had originally gained a sports betting licence upon the opening of the Spanish regulated market in June 2012, but decided to return the licence to the country’s regulator later that year.
However, the following year 888 signed a deal to integrate Kambi Sports Solutions‘ platform into its backend, which Frieberger said offered the firm the right product to turn sports into a “big thing” in Spain.
“An operator our size with such a small market share in sports is a massive opportunity,” Frieberger said. “Until now we did not have the right product and strategy to turn sport into a big thing. But with the Kambi partnership we have a very good product. This is just the beginning, but the numbers are growing very nicely,” he added.