Ads Dot Com hires new affiliate boss from Ladbrokes
Intercasino marketing agency Ads Dot Com has hired Ladbrokes egaming affiliate and online marketing manager Fotis Bachtsevanis as its new head of affiliates.
INTERCASINO MARKETING AGENCY ADS DOT COM has hired Ladbrokes egaming affiliate and online marketing manager Fotis Bachtsevanis as its new head of affiliates.
Bachtsevanis joins after two and a half years at Ladbrokes eGaming as part of the team that won Affiliate Programme of the Year at last year’s EGR Awards.
He assumes responsibility for the affiliate channel from Ads Dot Com’s former head of acquisition Don Wong, who left the company in October after just six months in the post.
Ads Dot Com global marketing vice president Alexandra Gal said: “Affiliates are of key strategic importance to our business, so we took our time to find the right person for us. We have a strong belief in Fotis’ capabilities, who also comes with great commendations and feedback from both affiliates and co-workers.”
Bachtsevanis is Ads Dot Com’s second high-profile appointment in as many months, with Gala Coral online marketing head David Murphy joining Intercasino as head of casino and CRM in October.
EGR Live, eGaming Review‘s free to attend two-day conference and exhibition this month, includes a special Power Affiliates stream designed for the serious affiliate, with presentations on topics including successful exits and acquisitions, legal issues, revenue models and the disappearing distinction between affiliates and operators.