ALEA signs up for Rightlander affiliate tracker
Rightlander founder Ian Sims adds the Barcelona-based operator to his growing portfolio of partners
ALEA has become the latest operator to bolster its affiliate compliance regulations by entering into a partnership with Rightlander.
Under the agreement, ALEA has integrated Rightlander’s affiliate landing page tracker technology.
The software, invented by former affiliate Ian Sims, tracks the source of traffic and records data including affiliate tags, anchor text and creative materials being used to link back to ALEA brands.
The Rightlander platform will also enable ALEA to monitor affiliate sites for any potential compliance issues that may arise and impact its SlotsMillion and LadyLucks brands.
ALEA co-founder Alexander Tomic said: “Ian Sims is quite an asset- with more than 20 years of experience as an affiliate in the UK, he understands our needs completely and provides the perfect tool for us to respond to affiliate challenges regarding compliance.
“Rightlander’s technology makes this much easier by giving us a clear picture of exactly who is linking to our sites and brands, and whether those affiliates are acting responsibly or not,” he added.
Ian Sims said of the partnership: “We are delighted to have partnered our technology with ALEA and its associated brands; it’s a clear sign that ALEA is taking affiliate compliance seriously, and we are proud to be contributing to their efforts.”
Online casino firm BGO was the first operator to install Rightlander tracking software in February before Kindred signed a similar deal last month.