Amaya strikes pre-merger Full Tilt casino deal
Full Tilt's newly launched casino to integrate Amaya games ahead of pending acquisition
Amaya Gaming has kicked-off its relationship with acquisition target Rational Group in earnest after striking a deal to provide Full Tilt’s recently launched casino with a catalogue of games.
The agreement, which comes ahead of Amaya’s proposed $4.9bn acquisition of Rational parent Oldford Group, has seen Full Tilt integrate Amaya’s online and mobile games through Amaya’s casino gaming system.
And although Amaya made clear the deal was separate to the pending acquisition, which is due to finalise in September, it added that “in the future [Full Tilt] will further leverage Amaya’s international reach and product pipeline for additional offerings”.
The announcement of the deal comes shortly after Full Tilt, formerly Full Tilt Poker, rebranded and changed its URLs as part of its transition into a multi-vertical gaming operator.
The Pokerstars’ stable mate launched its casino to the UK market earlier this year via a tie-up with games supplier Leander Games, while Full Tilt is also in the midst of developing an online sportsbook product.
Rational has also been preparing to take the Full Tilt brand into new markets with licence applications made to the Spanish and Italian regulators in recent months, as well as a ‘coming soon’ message on a Swedish FullTilt.se holding page.
And following the pending acquisition by Amaya, Full Tilt is expected to re-enter the US market with New Jersey a likely first destination for its poker and casino products.