Argyll Entertainment boosts compliance with Rightlander
Operator will use Rightlander compliance software to monitor affiliate activity for its RedZone and SportNation brands
Online sportsbook operator Argyll Entertainment has signed a deal with affiliate compliance software specialist Rightlander.
Argyll, which operates the RedZone, SportNation and GiveMeBet brands, will now use Rightlander technology to improve its compliance procedures.
Rightlander will now scan Argyll Entertainment affiliate websites to monitor all activity which mentions or links to their brands while checking for compliance-related breaches.
This allows Argyll to ensure that all affiliate partners are sending traffic to its sites in a compliant and responsible manner.
Rightlander founder Ian Sims said: “We are delighted to have joined forces with another big-name operator to help them improve their affiliate compliance initiatives.
“Argyll Entertainment is among a growing number of gambling operators that are prioritising affiliate compliance and our tool is a great way for them to do this.
“It takes on much of the heavy lifting making it easy for operators to ensure affiliate compliance,” he added.