Argyll Entertainment launches UK drag race betting
Argyll’s Red Zone Sports becomes the first brand to offer drag race markets to UK customers
Argyll Entertainment has developed software to allow UK punters to bet on drag racing for the very first time through its Red Zone Sports sportsbook brand.
RedZoneSports.bet has joined forces with TrakBak Racing in a collaboration that will see betting markets and odds offered on UK and US drag races.
Drag race betting markets will be offered live from trackside while Red Zone Sports will live stream the event to customers across its social media channels.
Argyll’s director of trading, Stephen Baumohl, said: “When first approached to become the first UK sportsbook to offer odds on a drag racing event in Europe, it seemed a perfect fit as head to head racing in a rapid format would likely have a lot of customer appeal.
“In the absence of automated feeds, the challenge has been to model the sport to an acceptable level by immersing myself in all the data I can find and watching as many races as possible, as well relying on the fantastic support of Santa Pod Raceway in giving me advice and answering questions along the way.
“Despite it being a challenging exercise, we’re confident that our customers will welcome this unique and exclusive opportunity to wager on such a simple, easy to understand, yet highly compelling racing format,” he added.
Argyll CEO Stuart Tilly said: “RedZoneSports is uniquely positioned as a bespoke British bookmaker for US sports so it’s incredibly exciting to be the first UK bookie to offer exclusive betting opportunities around this distinctly US motorsport.
“With NFL, NBA and now MLB fixtures becoming a mainstay of the UK sporting calendar, we’re anticipating the burgeoning popularity of US Sports to widen the interest and appeal of less traditional, but just as adrenaline-fueled sports such as drag racing.”
The operator will be the headline sponsor of the DoorSlammers race event to be held at Santa Pod Raceway on 19 May.