ARJEL partners with advertising authority
Agreement will see the two French authorities working to reduce player addiction and protect minors
French online gambling regulator ARJEL has entered into an agreement with the country’s advertising industry’s regulatory organisation L’Autorité de Régulation Professionnelle de la Publicité (ARPP) in an effort to tackle online gambling addiction.
The partnership will see the two authorities exchanging information to ensure an appropriate regulatory environment, with a particular focus on gambling advertising.
ARJEL and ARPP will jointly promote their activities and work in conjunction with gaming operators and online advertising professionals.
The egaming regulator submitted 33 recommendations last month to the country’s egaming legislation to help reduce the risk of addiction. According to the report, 47.8% of French adults gambled during 2010.