At The Races launches âseamlessâ betting app
Horse racing broadcaster, website and affiliate updates app with more seamless betting experience through bet365, William Hill and Ladbrokes accounts
At The Races has launched a new version of its app for iOS and Android, adding a new UI, more race data and better integration of its betting partners.
The app aims to increase betting volume by allowing users to tap to see prices from three betting partners: bet365, William Hill and Ladbrokes. The app then lets users select the price they want and bet through their existing accounts.
âIt will help us to not only continue to popularise the sport, making it as accessible as possible, but also to position us long term to deliver sustained growth and increasing commercial returns for our racecourse partners,â Matthew Imi, At The Races chief executive, said.
The new app will also give users access to At The Racesâ archive of more than 12,000 races as well as other on-demand streaming.
âWe are absolutely delighted to take the At The Races service to the next level with the release of this free app,â Imi said. âIts content, features and user-friendly design all set it apart from its rivals,â he added.
Last year At The Races partnered with Betfred to provide the operator with racing content, including live track coverage, across its desktop and mobile platforms.