Atemi launches BetCompare affiliate brand

London-based affiliate Atemi has launched a new sports betting flagship comparison site called BetCompare.

The new odds comparison domain compares pricing set by regulated operators in both the UK and US sports betting market.

The site includes an interactive map of regulated sports betting operators across both companies, supported by the tagline: Before you bet… COMPARE.

Atemi founder Richard Skelhorn said: “We are excited about the potential of BetCompare and also to have delivered another really strong year in the business.”

Skelhorn revealed the business delivered $39m in revenue for 2019 after 70% organic annual growth. The affiliate is now aiming to report $52m in revenue for 2020.

Skelhorn added: “2020 is going to be a transformational year for the company in which we are continuing to build our profile as the dominant player in sports betting comparison globally.

“Our combination of team and technology, along with our strategic focus on cross-vertical organic growth in regulated markets, is proving hugely successful.

“We continue to deliver the highest value customers at scale to operators while setting the standard in compliant and responsible advertising.

“The year is off to a great start and BetCompare is the first of a number of new projects scheduled to launch,” he added.

Atemi – formerly known as Rise Project – rebranded in 2019.

Image source: Atemi/BetCompare