Atemi launches risk-free commission model
Monaco-headquartered affiliate firm pledges to underwrite the lifetime value of players in new initiative
Atemi has moved to a new risk-free commission model after launching in the Portuguese market ahead of the Lisbon Affiliate Conference.
The affiliate said the strategy would aid rapid organic expansion, after it reported a 186% increase in annual revenue to $37m for 2019.
The new model sees Atemi take on the risk of new customer sign-ups but not taking fees if a customer misses early KPI expectations.
Atemi COO Manny Berndorfler said of the initiative: “Starting with Portugal, we are taking all the risk on new deals by adopting this approach and remain supremely confident that we can deliver the highest ROI of any affiliate.
“We look forward to quickly building relationships with operators in these markets.”
Atemi – formerly known as Rise Project – also launched in Mexico and opened a new US office during the reporting period.
The firm will launch a new global comparison brand in the US and UK during Q4, starting with TV, print, display and search campaigns in the two markets.
Berndorfler said: “The New Jersey market is really very different from anything else we have seen.
“A lot of the affiliate tracking technology isn’t very advanced, reporting is poor and search volumes are low compared to European markets, which have been exposed to egaming for so long it’s become second nature for players to search for comparisons.
“It’s going to take a little time to become significant, but with the operators increasing media spend, the culture will change, search traffic will build, affiliate tech will improve and as each state opens up and the comparison opportunity will grow exponentially for us.
“Atemi’s Q4 launch of a global comparison site is going to be a game changer for us in the US and around the world and will decouple our growth from being restricted by search volume in a particular geo,” he added.